Tue Jun 15
Charcoal Coffee of Nongfu Spring -- A New Era of Read-To-Drink Coffee in China
According to the media, the old British coffee brand-COSTA has closed down a large number of stores. Meanwhile, the leading giant of coffee industry, Starbucks, is experiencing a huge decline in revenue and net profit. While the traditional fresh ground coffee market is facing great challenges, the read-to-drink coffee market is growing rapidly. According to the research data, the annual growth rate of coffee consumption in China is 15% to 20%. It is estimated that the market share of read-to-drink coffee in China will reach 14.9 billion yuan in 2021, and the development space of consumption is huge.
As a benchmark enterprise in China's drinking water industry, Nongfu Spring has stepped into the read-to-drink coffee market when its water and beverage sector continue to enjoy thriving development. In May 2019, Nongfu Spring' Charcoal Coffee made its debut on the market and attracted extensive attention of consumers.This year, it launched three new kind of coffee products - low sugar lattes, sugar free black coffee and sugar free lattes. Compared with the vast majority of similar products on the market, Charcoal Coffee of Nongfu Spring not only highlights the original taste of coffee, but also meets the current demand for being "healthy and low sugar".
Nongfu Spring is persistent in the product concept of "natural and healthy", and the raw materials of Charcoal Coffee all come from natural coffee beans. Nongfu Spring refuses to use instant coffee powder or essence, and does not add any preservatives. The charcoal black coffee used coffee beans from Brazil Egmont Manor. After medium to deep baking, it has a unique soft bean flavor with rich taste and sense of harmony. The sugar free lattes and low sugar lattes are selected from Ethiopia and Guatemalan coffee beans respectively with different sugar content to meet different taste preferences as well as health and low sugar needs of consumers.
Nongfu Spring strictly controls the quality of raw materials, and at the same time, attaches great importance to scientific research and technological innovation. The enterprise uses the world-class coffee production equipment and technology, applies advanced science and technology to the screening and baking of raw beans, coffee extraction and product filling. In addition, it specially selects Bottle Can as containers so as to achieve better texture and tightness, which greatly retains the original burnt aroma and mellow thickness of coffee.
As one of the top 10 beverage enterprises in China, Nongfu Spring has the leading innovation ability and product strength. Various innovative products represented by "lithium water", "plant -based yogurt" and "charcoal coffee" have become the focuses of the industry and recognized by consumers since they were introduced to the market, and are reputed to be innovation benchmarks in various product fields. Nongfu Spring upholds craftsman spirit in producing products, remains true to the original aspiration and focuses on the future so as to create a Chinese beverage super brand.