The competition in the beverage market is becoming increasingly fierce, with serious product homogenization and mediocre market response to new products. The best-selling products are still classic styles, and the market share of enterprises is constantly shrinking. How to enhance consumer stickiness and seize the market has become a question that beverage brands are considering.

For this reason, the digitization of one item, one code has emerged, and its application in the beverage industry can solve these problems. One product, one code marketing for beverages is an innovative marketing strategy that combines products with digital technology. We track the entire product process by assigning a unique QR code to each bottle of beverage.

Enterprises can also collect consumer feedback and data through QR codes to further optimize their products and marketing strategies. The traditional marketing methods of "one yuan for one bottle" and "another bottle" are prone to counterfeit bottle caps, unable to obtain genuine market feedback, and wasting marketing expenses.

Each QR code given to the product by one thing one code marketing is unique and unique, and each QR code can only be scanned once. Moreover, the QR code can guide consumers to scan the code to pay attention to their own official account or small program to participate in activities, guide users to their own private domain, and show consumers the brand's corporate culture, brand stories, etc., increase interaction, and make the brand deeply rooted in the hearts of people.

How can beverage companies achieve one item, one code? Usually, the QR code for a bottle of beverage is printed on the inside and outside of the bottle cap. Depending on the material, UV coding machines or laser machines can be used for the inside and outside codes. And here, I would like to introduce CYCJET brand handheld laser hand printer and hand laser printer. These devices are highly efficient and accurate in printing QR codes and can meet the diverse needs of beverage companies.

After completing the code, the next step is to use data collection devices to collect and associate information, so that the internal code, external code, marketing page, and traceability information can be associated. Select the type of marketing activity and create a suitable marketing activity page. Through this process, we have achieved one item, one code for beverages.

The inner code of the bottle cap is used for marketing activities, while the outer code of the bottle cap is used for traceability and anti-counterfeiting. If necessary, QR code identification can be added inside and outside the packaging boxes and warehouse pallets to achieve inbound and outbound management and anti-smuggling functions.

Realizing value through one item, one code in the beverage industry:

1.Product traceability and anti-counterfeiting: By scanning the QR code, consumers can trace the entire process of product production, circulation, and other information, ensuring the authenticity and security of the product. This technology also effectively prevents the occurrence of counterfeit and inferior products, protecting the rights and interests of consumers and businesses.

1. Precision marketing and consumer interaction: Enterprises can use one-to-one code technology for precision marketing. For example, some beverage brands have utilized this feature in their "red envelope on code" campaigns, where consumers can participate by scanning the QR code inside the pull tab. By analyzing consumer scanning data to understand their purchasing behavior and preferences, more accurate marketing strategies can be developed. In addition, companies can interact with consumers through QR codes, such as pushing promotional activities, inviting consumers to participate in product reviews, etc., to increase user stickiness.
2. Optimizing marketing expense management through the "Five in One" technology solution can achieve multiple incentives for distributors, stores, and consumers, allowing multiple forces to jointly promote product sales growth. Enterprises precisely control the allocation of marketing expenses through digital payment systems and conduct real-time monitoring and analysis to ensure the effective utilization and transparency of expenses.

In addition to product research and development capabilities and enterprise management capabilities, beverage companies should also enhance their marketing capabilities and communicate good products to consumers through various communication methods. One item, one code to boost sales growth! And with the help of CYCJET brand mini printer inkjet, beverage companies can achieve more accurate and efficient printing of QR codes, further enhancing the effectiveness of one product one code marketing.

CYCJET is the brand name of Yuchang Industrial Co., Ltd. As a manufacturer, CYCJET has over 20 years of research and development experience in Shanghai, China, developing different types of handheld inkjet printers and laser printing solutions. With a professional team, we provide one-stop services!

Contact Person: David Guo

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