Tue Jun 15
Stay True With the Original Aspiration and Insist on the Quality
Recently, Nongfu Spring was listed on the main board of the Hong Kong Stock Exchange, making eyes of all walks of life focused on the "porter of nature" once more. It is reported that since its establishment in 1996, Nongfu Spring has been committed to the brand concept of "natural and healthy", and with unique strategic vision, prospectively laid out ten rare and high-quality natural water sources in China. Nongfu Spring persists in constructing factories in the water sources and producing drinking water adjacent to water sources since the establishment of its first factory. With unique strategic layout of water sources, perfect production management system and advanced logistics system, it has created a highly popular gilded signboard. It has laid the foundation for providing long-term natural and healthy services for consumers, and become a benchmark enterprise in China's drinking water industry.
The listing of the shares of the company and the honor as a benchmark enterprise in the drinking water industry are closely related to its efforts in exploring high-quality water sources, improving the automation level of production lines and introducing world-class production equipment. Nongfu Spring has always adhered to the concept of "never using urban tap water" and takes strict control of the water sources. By the end of 2019, 137 automatic production lines have been put into use, with 12 of the drinking water production lines reach the filling speed of 81000 bottles per hour. Meanwhile, 14 of the beverage production lines meet the sterility standard of log6. In addition, as one of China's top 10 beverage companies, Nongfu Spring has also been actively engaged in social welfare undertakings, carrying forward the excellent quality of "drinking water with gratitude for sources and feeding back the society ".
Drink Water With Gratitude for Sources And Show Respect to Nature
Nongfu Spring has strictly adhered to the “natural and healthy” philosophy, never using tap water and refusing to add artificial minerals to its drinking water. By constructing factories in the water sources and producing drinking water adjacent to water sources, Nongfu Spring carries out the promise of being "porters of nature" by actual efforts on the basis of the perfect production management system and advanced logistics system.
After 20 years of exploration in water sources and forests, Nongfu Spring has maintained the awe of nature. It is determined to protect the environment of water sources and harmonize with the natural ecology of the water sources. Every factory of Nongfu Spring strictly abides by the principle of environmental protection first, and fully considers the harmony with the surrounding environment in the factory design. The overall design and construction process of the factory manage to minimize the impacts on the surrounding environment, and integrate the natural environment into the design. Through the environmental protection of the water sources and the environmental protection construction of factories, Nongfu Spring practices what it preaches and expresses reverence for nature.
Feed Back the Society and Actively Engaged in Public Welfare
Nongfu Spring has been actively participating in social public welfare undertakings in various ways and calling for love. During the 2008 Wenchuan earthquake, Nongfu Spring organized a rescue team named Mother to accompany the children in the disaster area, and donated more than 25 million yuan of funds to the disaster area. In 2010, a severe drought occurred in Yunnan. Nongfu Spring donated 380,000 cases of natural drinking water to the disaster areas in Yunnan, providing natural drinking water to more than 1.5 million people. When the epidemic was raging in January this year, Nongfu Spring unconditionally opened all inventory in Wuhan, providing drinking water for local front-line medical staff and construction personnel of Huoshen Mountain Hospital and Leishen Mountain Hospital, and successfully delivered the first batch of drinking water to major hospitals in Wuhan and Huoshen Mountain Hospital construction base. In February, Nongfu Spring established more than 5000 unmanned service points across the country to help alleviate the inconvenience of residents in purchasing materials in special period. Nongfu Spring never forgets to repay the society, which embodies the precious spirit of the enterprise.
In addition, Nongfu Spring initiated the "one penny" charity event with the aim to improve sports facilities in poverty-stricken areas-the Sunshine Project, with every bottle of natural drinking water sold, Nongfu Spring would donate a penny on behalf of consumers for Sunshine Project, supporting primary and secondary schools in poor areas that lack basic sports equipment. In 2006, Nongfu Spring cooperated with the Soong Ching Ling Foundation, raising more than 5 million yuan to help the poor children in the water source areas, and express their gratitude to the people in the water source areas for their great contributions to the protection of the water sources.
It is understood that on August 27, Nongfu Spring launched the "Poetry Bottle" in cooperation with China UnionPay, printing 24 poems from children in mountainous areas of Sichuan, Anhui and Henan provinces on the bottles of drinking natural water, with a sales volume of more than 100 million.
Nongfu Spring is committed to the brand concept of "natural and healthy", bringing consumers safe drinking water and gaining the trust of consumers with the positive corporate image and energy to the society. According to the Frost & Sullivan report, from 2012 to 2019, Nongfu Spring maintained the number one market share of China's packaged drinking water market for eight consecutive years. In terms of retail sales in 2019, Nongfu Spring ranks among the top three in the Chinese market for tea beverages, functional beverages and juice beverages. All these data fully illustrate the influence of Nongfu Spring in terms of products and brands.