In the upsurge of carrying forward Chinese traditional culture, “The Third 919 World Living Tea Day” was successfully held by China Living Tea Academy, in Yuxi, Yunnan Province, China, on September 19, 2024.

Mr. Wu Wei is hosting the activity

The theme of this event is “Drinking a cup of Chinese cultural living tea together globally”, which brings together many lovers and experts of living tea culture to witness a feast of living tea culture.

At the beginning of the event, the President of China Living Tea Academy and the Director of Yunnan Arts and Crafts Association Living Tea professional committee Ms. Zhen Le delivered the opening speech. She emphasized the importance of living tea culture in Chinese traditional culture and expressed her best wishes for the success of the event.

Speech by Mr. Zhen Le, the person in charge of the live tea culture activity

Afterwards, Ms. Zhu Lifang, president of Yunnan Arts and Crafts Industry Association, Mr. Ouyang Ying, Honorary President of China Natural Therapy World Association, and Mr. Zhu Hongyi, president of Xishuangbanna Natural Tea Industry Co. , Ltd. , took the stage to speak, they expound the value and significance of living tea culture from different angles, and the expectation of promoting the development of tea industry and cultural exchange.

Speech by Ms. Zhu Lifang, president of Yunnan Arts and Crafts Industry Association

Speech by Mr. Zhu Hongyi, chairman of Xishuangbanna Nature Tea Industry Co. , Ltd.

Speech by Chairman Mr. Ouyang Ying

Next, Mr. Deng Jingwen, the founder of Tai Chi Marketing, who is an expert in brand and direct strategy marketing, presided over the dialogue session with Ms. Zhen Le. During the dialogue, Ms. Zhen Le shared the research and development process and unique value of living tea, a large number of beneficiaries of the story, as well as their own deep understanding of living tea culture and practical experience, so that the audience benefit from the scene.

Brand and direct strategic marketing expert, Tai Chi marketing founder Mr. Deng Jingwen interview Ms. Zhen Le.

In order to let more people understand the production process of living tea and cultural content, the event broadcast the video “Tea Mountain Mystery” by CCTV. The video recorded a living tea R&D Mr. Yan Shaoyun in the tea mountain mystery trip, showing the hard process of making living tea and the craftsmen spirit of Mr. Yan.

In addition, seven beneficiaries of living tea through the video to share their moving stories with living tea, so that the audience felt the magic and charm of living tea. The story of Ms. Xiang Rui and her family is particularly touching. Auspicious in the witness of everyone, formal apprenticeship, become disciples of Ms. Zhen Le, to spread the culture of living tea.

The ceremony of apprenticeship

During the event, there are also a number of interactive links interspersed. International friends from all over the world sent congratulatory through video connected microphone, expressing their appreciation and support for Chinese living tea culture.

At the same time, living tea Shanghai branch, Jiangsu branch and other local branches in China, have also joined the video line to participate in activities to celebrate this event.

Drinking a cup of living tea, both online and offline

At 3:00 pm, Ms. Zhen Le also led on-site “Seven cup of tea at Shenshi (3-5 p.m.) ”, demonstrated the living tea brewing skills and etiquette, so that the audience felt the charm of living tea culture.

Ms. Zhen Le is led “Seven cup of tea at Shenshi (3-5 p.m.) ”

The scene also for the global tea lovers show living tea products, strong Chinese cultural flavor and deep core of living tea culture, so that online and offline tea friends greatly shocked.

The Rolls-Royce of tea - living tea “Never Tasted” series

“Family Heirlooms” series

High-end rare treasures series: Good fortune of whole family, Formal banquet combining full of Manchurian and Chinese delicacies, Color in Emptiness

Living tea R&D Mr. Yan Shaoyun sent special video congratulations, so that the audience moved unceasingly.

Living tea R&D Mr. Yan Shaoyun, video congratulations on the success of the event

Ms. Dan Yu, a first-class actor and winner of the Plum Blossom Award of China, also sang the traditional opera “Pear Blossom Ode” for the audience.

Ms. Dan Yu to perform “Pear Blossom Ode”

At the end of the event, the audience shared their feelings and experiences about the living tea culture. All of them agree that the living tea culture is not only a heritage of traditional culture, but also a kind of attitude towards life and the embodiment of cultural confidence.

A group photo

Finally, the event was successfully concluded with a round of applause. Participants and the audience took a group photo as a souvenir, leaving a good memory together.

The successful holding of the Third World Living Tea Day on September 19, 2024, not only promoted the traditional Chinese culture, but also promoted the development and cultural exchange of the tea industry. We believe that in the future, living tea culture will continue to carry forward, become a bridge and link to tea friends around the world.